Your company needs to make a good first impression with potential customers. An outdated, clunky interface is not the face to put forward with prospects. A website redesign can help garner the organic SEO ranking desired. Let your audience quickly find you online at the top of page 1. Once they know you are there, make sure all of the elements are in place to help them easily move through the buying cycle and meet your conversion goals. Find out when to polish up your website design.
- Does Your Website Build Your Customer Base?
If you are not getting the results that you want, this should be a red flag for a redesign. Examine your conversion rates and compare it to your company goals. If you are falling seriously short of expectations with high bounce-rates, it may be well worth looking into a redesign. Partner with the designer and do some A/B testing to see what works best with your audience. Consumer behavior can be invaluable at this stage to decide on the new face of your website design.
- Does Your Website Function for Users?
It appears to be a no-brainer but companies may not always test out their own websites. Broken links and 404 errors can make it appear that your website is no longer being managed properly and can put off prospects. This can happen when a site is transferred to a new host incorrectly. The Online Broken Link Checker is a free tool that will review websites under 3000 pages and the hyperlinks within. Use the information to update links and fix coding errors. Organizations should regularly audit their websites and check the integrity of their site. It is a big thing when users cannot use your website as intended. Smaller items like search boxes that do not work, confusing navigation and a shopping experience with onerous pop-up fields or redirects are also items to review.
- Is Your Website Responsive?
Increasingly, individuals are searching and buying online wherever they may be. Over 17% of website traffic is from viewers on mobile devices. Your website needs to be optimized to work well on all smart devices. Long loading times on images (talking fractions of a second) and content that is left outside of a viewer’s field when looking at your site on a smartphone can hamper the viewer’s experience.
- Do You Need to Add New Content?
Video is an evergreen tool and qualifies prospects before they even contact your organization. A redesign may be necessary to properly add fresh content, free downloadables and more with appropriate tagging and meta descriptions. The special technical tweaks on the backend assist webcrawlers to pull your new content correctly. Make sure your videos, images, maps and more are easily searchable for all media use. Proper placement on your website will help audiences move through the sales funnel towards conversion. Remember that buyers are doing a significant amount of research on their own before ever emailing or picking up the phone. Provide the information that they need to make an informed choice.
If your website is not performing the way you need it to, a website redesign is the solution. Speak to representatives from some of the best web design agencies today to find out more about the options available to meet your specific needs.
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