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October 30, 2012 Create and Optimize Landing Pages ,
Conference Details


October 30, 2012



October 30, 2012


Conference Location:

Audio Conferences,

Conference Organizer

Conference Organizer:


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Lorman Education Services


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Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. Yet most marketing programs focus on traffic acquisition, and pay very little attention to the landing page. Your baby is ugly – your landing pages have severe and fundamental problems. Luckily, many landing page problems are universal and can easily be identified and corrected.

Learn how to avoid the most common landing page sins in this fast-paced & entertaining session with noted conversion authority and bestselling author Tim Ash. Once you are armed with the seven deadly sins framework, you can easily apply these techniques to your own site or landing page to quickly boost conversions and profits.


Why Less Is More When It Comes to Landing Page Design Elements
How to Align the Content of Your Landing Pages With Your Visitors’ Expectations
Techniques for Building Trust and Credibility Online
Tips on Clarifying Your Call to Action
How to Ruthlessly Edit Your Text Down to Simple Headlines and Short Bullet Lists


Tim Ash, Site Tuners

Tim Ash
•    CEO of SiteTuners, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates
•    SiteTuners has worked with over 850 clients including Nestle®, Intuit®, Google®, Facebook®, American Express®, CBS®, Sony Music®, Universal Studios®, Verizon Wireless®, Texas Instruments® and Coach®
•    Highly-regarded presenter and keynote speaker at numerous shows and events including Search Engine Strategies, PubCon, eMetrics, SMX, Internet Retailer, Affiliate Summit and LeadsCon
•    Chairperson of Conversion Conference, the first international conference series focused on improving online conversions
•    Columnist for several print and online publications including ClickZ, and is the host of the weekly Landing Page Optimization show and podcast on
•    Wrote the bestselling book, Landing Page Optimization
•    B.S. and M.S. degrees during his Ph.D. studies, U.C. San Diego
•    Can be contacted at [email protected]

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