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August 27, 2012 Designing Marketing Initiatives for iPad(TM) and iPhone(TM) ,
Conference Details

Begins:

August 27, 2012

 

End:

August 27, 2012

 

Conference Location:

Audio Conferences ,

 
Conference Organizer

Conference Organizer:

 

Contact Person:

Lorman Education Services

 

Phone Number:

866-352-9539

 

Website:

 
 
Overview

Benefits
With such fast growth in technology strategies marketers face a huge challenge: What are the best practices for all players? How do brands engage? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix? During this live audio conference, we will specifically focus on learning how to strategically integrate mobile marketing in to your marketing mix, understanding the market niche, the world of Apple® and what’s under the hood, and reviewing Apple® OS user experience campaign design strategies and best practices.

5 Reasons to Attend
•    Learn how to strategically integrate mobile marketing into your marketing mix
•    Understand the market niche: the world of Apple® and what’s under the hood
•    Review Apple® OS user experience campaign design strategies and best practices
•    Discover how to use mobile marketing to engage your audience
•    Learn best practices for feature phones and smartphones

Agenda
    Timeline of Mobile
    Mobile Marketing
    Developing for iOS

•    Mobile Program
•    Marketing
•    Strategy
•    Content
•    Experience
    
    Approaches
    
    How To
    User Interface Design
    Targeting the Consumer
    The Apple® Rules
    Feature Phones vs. Smartphones
    Mobile Web vs. Mobile Apps
    The Tablet Generation
    Picking a Revenue Model
    App Stores
    Resources

This audio conference is designed for marketing directors, managers, account managers, presidents, vice presidents, analysts, consultants and other marketing professionals.
http://www.lorman.com/audio-conference/389625?affiliate=eventuresworldwide&c=2&p=16348&md=329678:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEyMDczMDoyMDk5OTE3MTUx&discount_code=

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