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September 18, 2014 Key to Effective Surveys: Proper Design and Development ,
Conference Details


September 18, 2014



September 18, 2014


Conference Location:

Online (Audio Conference),

Conference Organizer

Conference Organizer:


Contact Person:

Lorman Education Services


Phone Number:





Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions. While the environment has changed due to technology, a strong understanding of the fundamentals is necessary. This live webinar addresses the basics and perspective on state of the art survey design issues and related questionnaire development in order to arrive at results that can be actionable for decision making.

    How to Conduct Survey Design and Questionnaire Development: Key Decisions
    Work to Do Before the Survey Design Is Created
    The Interplay of Surveys and Experiments
    The Design of a Survey: Alternative Designs
    Data Collection Mode
    Questionnaire Development

•    Qualitative Research to Develop Items
•    Types of Questions and Scales That Can Be Used
•    Coding Plans
•    Pretesting
•    Pilot Testing
Results Interpretation and Presentation of Findings

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