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October 16, 2012 Strategies for Successful Merging of Email and Video ,
Conference Details


October 16, 2012



October 16, 2012


Conference Location:

Online Event,

Conference Organizer

Conference Organizer:


Contact Person:

Lorman Education Services


Phone Number:






Email is evolving and video is becoming more prevalent in today’s email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?

In this live audio conference, we will cover everything you need to know about video in email so you can get started today.  From creative design to email client support for video, you will learn what you need to know about video emails so you can make an informed decision about including video in your email program today. We will show through examples and case studies from the field what works and what doesn’t. We will close with a short question and answer session, so you can be sure you’ll get the specific information you need.

5 Reasons to Attend

    Discover why you should be using video in email to drive engagement and response
    Learn which email programs support video in email and what video formats you can use
    Understand how to coordinate using video in campaigns and where to find existing content
    Learn how to get started, producing your own video using free tools
    Get examples of techniques and best practices from the field


Are Videos Really Effective in Email?

    Who’s Using It and Why
    Video Effects on Conversion and ROI

Planning Video in Email Campaigns

    Using Content Calendars to Coordinate It All
    Tips for Repurposing Content and Using UGC
    Overview of Technical Requirements and Considerations

With vs. In Video Emails

    What’s the Difference Between Video
    What Email Clients Support Video
    Examples of Each Type of Video Campaign

Building Video Content

    Acceptable Formats
    Filming and Editing Your Video
    Run Times and Other Concerns for Videos for Email

Examples From the Field of Video Emails

    More Video Email Stats
    Case Study of Video Usage

Who Should Attend

This audio conference is designed for marketing directors, managers, web developers, account managers, presidents, vice presidents, analysts, consultants and other marketing professionals.

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