Strategies for Successful Merging of Email and VideoPrint this Page
October 16, 2012
October 16, 2012
Lorman Education Services
Email is evolving and video is becoming more prevalent in today’s email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?
In this live audio conference, we will cover everything you need to know about video in email so you can get started today. From creative design to email client support for video, you will learn what you need to know about video emails so you can make an informed decision about including video in your email program today. We will show through examples and case studies from the field what works and what doesn’t. We will close with a short question and answer session, so you can be sure you’ll get the specific information you need.
5 Reasons to Attend
Discover why you should be using video in email to drive engagement and response
Learn which email programs support video in email and what video formats you can use
Understand how to coordinate using video in campaigns and where to find existing content
Learn how to get started, producing your own video using free tools
Get examples of techniques and best practices from the field
Are Videos Really Effective in Email?
Who’s Using It and Why
Video Effects on Conversion and ROI
Planning Video in Email Campaigns
Using Content Calendars to Coordinate It All
Tips for Repurposing Content and Using UGC
Overview of Technical Requirements and Considerations
With vs. In Video Emails
What’s the Difference Between Video
What Email Clients Support Video
Examples of Each Type of Video Campaign
Building Video Content
Filming and Editing Your Video
Run Times and Other Concerns for Videos for Email
Examples From the Field of Video Emails
More Video Email Stats
Case Study of Video Usage
Who Should Attend
This audio conference is designed for marketing directors, managers, web developers, account managers, presidents, vice presidents, analysts, consultants and other marketing professionals.