Evaluation Criteria

Evaluation Criteria for E-Commerce Design

E-commerce has become a large part of the internet and the economy all around the world. Giving the consumers the opportunity to deal business online has helped to dissolve physical borders as well as to help businesses reach out to a wide variety of customers originally inaccessible. It’s important to have a good design that encourages users to browse the catalogue through their internet browser and to make their online purchase in the same place.

E-Commerce designers work to solve common problems with design issues in order to distribute content and products effectively to the users and to provide companies with a unique look for their website. This includes designing a new look for an already existing service. We evaluate each of these companies with an extensive evaluation criteria that focuses on the important aspects of this industry.

The first criterion looks into a design firm’s project analysis process. We evaluate the vendor’s ability to understand the service or product being produced and the needs of the client for content and design for the website.

The second criterion focuses on customer involvement. How does the vendor obtain the customer’s input on the design? Does the vendor effectively incorporate the wants of the client into the site design?

Our third criterion is on the design standards set by the vendor. We review the standards set to promote equality between clients and to produce an expected level of quality for design work.

The next criterion is on the functionality of the design created. Is the site built with the overall functionality in mind or is it just pieced together?

Our final criterion focuses on the stock quality of the images used on the website. Does the vendor use quality, applicable images in order to produce a more professional e-commerce site?


General Queries:


  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).



Project Specific Queries:


  • What form of planning and strategy was undertaken by the agency before they started on your project?
  • Do your pages pass W3C standards?
  • Were your pages designed in CSS?
  • What types of images were used during the design of your website?
  • How long did it take the agency to craft out your design? For how many pages?  



Recommended vendors for:

Apply for Rankings